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Image source Luxury. That single word conjures up a thousand mental images. Beautiful homes, beautiful people, exotic places and other wonderful things. We as a species have always desired greater luxury, and many wonderful inventions were created to give us…
Source: Unsplash This is the 21st century, and the world is going on fast-forward. Every brand out there is trying its best to carve out some space for itself in the marketplace. Advertising is not what it was a few…
Source: Unsplash Companies have always drawn a thin line between what it claims in its advertising and what the company can deliver. Sometimes companies go overboard with their false claims and later have to pay for their price. All around…
Image source – Pixy Advertising is a major tool for successful marketing. It needs to create an everlasting impression on the audience. And using a character to build this reputation is the most effective way to do so. The character…
Image source – Flickr ‘Out of Sight is Out Of Mind’ – this adage holds true especially in marketing and advertising. The market is heavily cluttered with similar products in every category. Just advertising is not enough. You need to…
Image source A pharmacist from Atlanta, called Dr. John Pemberton, created a soda of a new kind – one that you could actually drink and enjoy! This was in 1886, and the world never looked back from that day onwards….
Image source When you step out of your home and enter a busy road or market, all you see is hoardings, banners, and cutouts. All they contain is ad campaigns by different companies. You might see them in the form…
Image source On 31st October every year, numerous countries around the world celebrate Halloween, an occasion that is dedicated to remembering the faithful departed. The occasion is followed by All Hallows’ Day, the Western Christian feast. The Halloween period marks…
Image source Logos are the faces of business establishments, organizations, and agencies. A well-designed logo can influence the minds of people so much that it may leave a long-lasting effect. The history of the logo dates back to the era…
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